SEO tools have become one of the major weapons within the search marketer’s arsenal. There’s no issue whether to use software for SEARCH ENGINE OPTIMIZATION or not.
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Even those few promoters of fully manual SEO furthermore use different tools in their daily optimization activities. And although abilities and knowledge are extremely important, equipment is also high up on the priority list.
There are so many of SEO tools and software packs out there that just searching through them can take up times, if not weeks. So how do you select the right tool that will deliver the results, helping you get the job done faster and make your investment decision into it worthwhile? Ask yourself these seven simple questions. The answers will help you make the educated choice and select the right SEO tools for your optimization needs.
Things to consider when choosing SEO tools:
1 . How many people will be using the tools?
The thing is that different SEO tools and services possess different licensing options. If there’ll be just one person using the tools, you can go for a single-person license. In order to equip a group of people you’ll need to provide each one of these with a license. Many software companies have flexible licensing options allowing you to get multi-user licenses with a great discount.
2 . Where will the tools be used?
Will you be using the tools simply on your office PC or would you intend to work with them at home, on your own laptop when travelling, etc? A few tools are licensed per personal computer, others – per person meaning you can install them on various machines, given you only work on one at a time.
3. Will all SEO job opportunities be done by one person or not?
For those who have just one SEO guy who’ll be caring for the whole optimization campaign you may choose an all-in-one SEO package. However if you have an in-house team of several members who specialize in different facets of SEO (one person does keyword research, another one is responsible for link building, etc . ) you’ll be better off with task-specific SEO tools.
4. Do you need client reporting?
If you do SEO yourself for your own website you don’t really need advanced reporting facilities with pretty graphs and eye-candy charts. However if you supply SEO services or intend to start doing this in the future, you need to pay close attention to the particular tools’ reporting functions: which types do they support, can you company and customize the reports, and so forth
5. Is the project ongoing or you need the tools for a certain period of time?
Some SEO tools are subscription structured, others are sold on an one-off-payment schedule. When you know the time frame of your task it’s easier for you to choose the right registration period.
6. What goals you would like to achieve with the tools?
It’s important to remember that ranking on top for your keywords is not really the ultimate aim. You don’t need search rankings; you need visitors, subscribers, clients and sales to grow your business. It’s important to clearly set your goals from the very beginning so that you are able to tell whether the tools might purchased really drive you communicate goal, or if you need to try something different.
7. How will you be measuring success?
To be able to estimate the value that your Tools or subscription service brings you should decide how you’ll be measuring success. There may be several success metrics for example: rankings, traffic, conversions, ROI, etc . The success metrics may differ according to the SEO task: e. g. in case you managed to unearth some really lucrative keywords but failed to get great rankings for them that means, you have a great keyword tool but you need to visit a better link building tool.
It’s important to come up with success metrics before you start using any kind of SEO tools, so that you can measure your guide productivity and evaluate how your SEO tools help you boost your efficiency plus whether they are worth the purchase made.